Theresa Fletcher joins Argo Digital Solutions as Chief Revenue
Officer
Released
on: July 24, 2009, 3:47 am
Author: Argo
Digital Solutions
Industry: Advertising
FORT
LAUDERDALE, FLA (July 23, 2009) – Argo Digital Solutions
(Argo) announced today that it has appointed Theresa Fletcher
as the company’s Chief Revenue Officer. Fletcher was selected
for this position based on her notable track record of success
in high-level business strategy, driving sales, market share and
bottom line profitability for Fortune 100 media companies.
In
her previous position as Area Vice President/General Manager of
Comcast Spotlight, Fletcher was responsible for market consolidation
and reorganization within the 17th largest DMA in the country
and, in turn, increased the company’s revenue over 500%
to $150 million. Prior to Comcast, Fletcher’s career included
key executive positions within Continental Cablevision, Media
One and AT&T where she was largely responsible for turnaround
management following the company’s mergers and acquisitions,
cross-functional collaboration, profit and loss management, business
reengineering, strategic planning and competitor analysis - all
leading to accelerated growth and profitability.
Fletcher
was tapped by Argo for her vast array of experience in developing
sales strategies that compliment multi-platform initiatives such
as online, television, videos on demand, addressable advertising
and Hispanic advertising. She has earned a stellar reputation
for taking challenging opportunities and fragmentation and turning
them into highly profitable enterprises with integrity. The appointment
of Fletcher to this position marks another jewel in Argo’s
management crown as the company has strategically expanded its
executive team to include an impressive list of technology, financial,
media and marketing leaders.
In
her new position, Fletcher’s first area of focus is to further
accelerate the current momentum and success of rVue, the company’s
addressable advertising exchange for digital out-of-home (DOOH).
Launched in its latest generation a few months ago, rVue has been
enrolling networks almost daily. Originally developed and utilized
by Argo’s team of engineers to manage and distribute high
quality content within large and complex networks under the company’s
control, today’s rVue is built for with the DOOH and advertising
industries in mind. It connects fragmented networks and advertisers,
simplifies media planning and makes the distribution of high quality
content distribution easy and powerful. Unlike media aggregators,
Argo’s rVue model provides a ‘pay-per-click’
approach, reminiscent of Google and eBay, which empowers DOOH
networks and advertising agencies to take greater control and
be rewarded. Through rVue, advertisers can complete a media buy,
deliver high quality content and obtain results easily, while
adding one of the fastest growing new medias to their media toolbox.
About
Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers
to consumers around the world. As a web-based media company, Argo
continuously focuses on providing the tools to deliver rich media,
DOOH and mobile technology solutions. Founded in 1995 by Jason
M. Kates, Argo's global headquarters is in Fort Lauderdale, Fla.
For more information, visit www.argodigitalsolutions.com.
Contact Details: 900 SE 3rd Avenue, 3rd Floor
Fort Lauderdale, FL 33316
954-525-6464
954-525-4245 Fax
dawne.rahicki@argodigitalsolutions.com
www.argodigitalsolutions.com
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